Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform

Bing says it is improving web crawler efficiency

SearchCap: Schema strategies, Google Shopping Insights, Google Cache

Google Ads Report Editor gets two new landing page reports

Developing a schema strategy for local business: An interview with Schema App's Martha van Berkel

Google updates Shopping Insights for product search data and trends

Opinion: Google can't resist China's 800 million internet users

From funnel to flywheel

Why Google Cache lies to you and what to do about it (if anything)

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30

Last call! Secure your seat at SMX East now

Do you still need a PPC tool with the new Google Ads?

Native ad test in Google Discover feeds gets a new look

SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Loose match types, bid-caching, and getting what you pay for in digital marketing

Google and Salesforce integration: Bringing customers and brands closer together

DuckDuckGo reaches 30 million queries per day

Voice search isn't the next big disruptor, conversational AI is

 
Copyright © 2018 ClickProtector LLC | Privacy Policy