Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Google: AMP to use 'consensus-seeking' governance model

SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more

Bing Ads gives advertisers machine learning-powered insights

Google Maps now available for Apple CarPlay

How to choose the best content format for link building

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Ask the SMXperts Page speed, site migrations and crawling

Bing shuts down public URL submission tool

How e-commerce can compete for informational queries by optimizing for intent

Bing improves visual search, adds educational carousel, American Sign Language and NFL answers

SEO PowerSuite Review: features, analysis, results

SearchCap: Google doesn't personalize SERPs, don't fixate on CTR, Google sub-images & more

Google is right; click-through and conversion rates kinda don't matter

Google admits it's using very limited personalization in search results

Google tests sub-images in search result snippets for sitelinks

Keyword research strategies in a close-variant world

SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer's Guide

How the hospitality industry should approach online reviews and citations

Google debuts Shoppable Image ads, video in Shopping Showcase ads

 
Copyright © 2018 ClickProtector LLC | Privacy Policy