Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

SearchCap: Google search verification, Google legal woes & voice assistants

Google invites more entities to take control of their Knowledge Panels and 'get verified'

Antitrust, data and consumer privacy will take center stage at new FTC hearings

Craving some SEO & SEM insights? Come to SMX East

Voice search & virtual assistants SMX Advanced Session Recap

Practice useful marketing for local business content success

Search in Pics: Google family house, meeting capsules & old IBM storage

Google doodle honors science fiction writer Octavia E. Butler

SearchCap: Google AdWords UI, Bing camera search & Google Assistant continued conversations

Google rolls out updates to give users easier access to privacy controls

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

Bing visual search adds support for your camera and photos

Find the right marketing automation software for your business

National ads, local results: Where should you be putting your money?

Google turns on 'Continued Conversation' in the Google Assistant

Where are they now? Vint Cerf

Summer solstice 2018 Google doodle showcases relaxing pond

Google begins sending goodbye old AdWords UI notices

SearchCap: Microsoft launches news app, #SMX Advanced session recap & more

Polished Microsoft News app joins rivals Google and Apple News

 
Copyright © 2018 ClickProtector LLC | Privacy Policy